Conscious Copywriting
for woman-owned and operated brands with heart & soul
If you’re passionate about making the world a better place starting with your community — I see you. If you want writing that reveals the humanity behind your brand, business, or organization — I hear you. And if you need to amplify the volume of your voice without compromising your values — I champion you. Through conscious copywriting, I transform your mission into your message.
Learn how to get started
Conscious copy seamlessly blends creativity with purposeful strategy
Who is Conscious Copywriting for?
You have wild and impactful ideas, you just need the right words. You believe in positive change, knowing full well that change begins small, and begins with you.
I create heartfelt and empowering copy for woman-owned brands and businesses making a difference. We’re talking brand-defining copy that inspires action and drives connection. Conscious copywriting infuses heart & soul into your message, so that you’re seen, heard, and understood by your community. And isn’t that what we all want?
The Process
Taking a holistic approach, each project is positioned for growth from the ground-up. Together, we’ll look at your big picture goals along with the small steps to get you there.
This includes a comprehensive discovery phase with extensive industry research, in-depth copy audits, and a deep dive into community engagement.
We’ll get to the heart & soul of your brand with a thorough brand voice questionnaire, custom-guided journal prompts, and a unique soulscaping exercise crafted for complete clarity on your authentic voice. Along with your final copy — we’ll explore where your brand positioning is today, with a roadmap for where it’s going in the future.
My writing is strengthened by my foundational values in action
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From day one, I’m all in with your brand or business. While we’re working together, you can expect updates including small victories, new discoveries, brand insights or social media strategies. I’ve been known to throw in a surprise every now and then! You’re a valuable and critical part of this process, so I’ll share my findings with you as I go along.
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I deeply value my role as a conscious copywriter. That means choosing my words, my language - with intention. Language can be a powerful weapon or a tool. How we choose to wield it is entirely up to us. My ethos as a writer guides my work across all platforms - bridging the gap between what separates us. I write copy for humans, and that means including heart-centered, empowering, and impactful copy for diverse audiences.
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If you don't stand for something, you'll fall for anything. It takes courage to stand up for what you believe in, use your voice, and share your story with the world. I partner with brands and humans who disrupt the status quo, revolutionize their industries, and stand up for causes they believe in. When we work together, I ask that you show up, wholeheartedly. And I'll do the same. Let's be brave, together.
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I’ll champion your message, support your mission, and empower your brand every step of the way. In a world of fear and lack-based marketing, choose love. I believe in reaching your audience through courageous and connection-based messaging. The best messaging breaks down barriers and builds community. Your audience wants the real you to shine through. Bring your whole authentic self, and I'll bring mine.
Brand Storytelling
Stories are woven deeply into the fabric of our lives — they let us know that we are not alone in this world.
Your brand story is as exceptional and rare as you are. It is not simply the copy written on your website, or in a brochure — it is the very essence of your brand. Creative brand storytelling taps into the irreplaceably human element of narrative that resonates with readers long after they’ve finished browsing your website. It aligns your passion and purpose with your community. You’re ready to tell your brand’s authentic story — that’s where I come in.
Discover if I’m the right copywriter for you.
Brands & Clients I’ve written for
With Purpose
Kim Rosebud Art
GATE
xoVain
F.R.E.E.
Medical Cannabis Network
Nerf Dog
Allurez Diamonds & Fine Jewelry
Terminal Logistics Center
Kinship Creative
wit & whim
Adelante
Agency Access
FoundFolios
Dear World
Bowen Media
Happy Brand Company
Emily Prime Music
Tracey Cardello LCSW
A well-written story will make your brand multidimensional and weave your narrative through every touchpoint of your business. It will nestle into the hearts of your readers and strengthen your digital tribe. We are emotional beings processing content with our hearts — let’s write like it. Because at the end of the day, your audience will remember how you made them feel.
I’ve partnered with award-winning organizations, ground-breaking creatives, and trailblazing nonprofits to tell their stories, amplify their voices, and forge authentic connections. My writing has been praised for bringing heart, soul, and raw emotion to the countless brands, organizations, and individuals I’ve worked with. Throughout my career, I’ve been hired to write stories for companies and humans progressing our world forward, and I’ve walked into businesses and made my place at the table where there previously was none — because storytelling matters.
FAQ’s
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Digital marketing agencies are great. I’ve gained invaluable experience from my time as a copywriter and content strategist there. As a rare in-house copywriter, I can tell you that most of the time, agencies will ask clients to provide their own copy, or they will outsource their copy needs to freelance writers.
As you’ll find reflected in their rates, agencies often have much higher overhead. Rather than go through a middleman, freelancers like myself work directly with you — the client. This makes communication, connection, and success infinitely more possible.
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In the past, when digital distractions were far less pervasive, consumers did not look to brands for authentic connection. In recent years, however, we’ve witnessed a tremendous shift in marketing. Long gone are the snarky, sarcastic marketing tactics that swayed consumers in previous decades. The days of the cynical advertising trope are behind us.
Today, emotional branding rules — and it’s here to stay. We crave heartfelt content that aligns with our values and makes us feel seen. We want to see ourselves reflected in the brands and businesses we support. We want to feel that we belong to a community. When brand content is humanized, it is unequivocally great. Conscious copywriting uses the right words to amplify your brand voice and connect with your audience.
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Conscious Copywriting might be the right fit for you if:
You’ve dreamt of starting a blog, but lack the time, resources, or inspiration to produce creative and consistent content.
You’re driving impact to the communities in which you serve, and seeking to transform your passion into words that inspire your audience to act now.
Your business is positioned for growth, and that means outsourcing your content needs to focus on the part of your business that you love most.
You crave the kind of innovative content that cuts through the noise and positions your brand or business for thought-leadership within your industry.
Your passion is unparalleled, you’re making your dreams a reality, you’re unstoppable. Writing and research simply aren’t your level of expertise.
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Copywriting
Static and Dynamic Web Content
Articles and Blog Posts
Copyediting
Print Content
Product Descriptions
Landing Pages
Press Releases
Social Media Captions
Bios
Newsletters
Brand Storytelling
Brand Voice and Messaging
Full Brand Content Audits
Brand Excavation
Social Media Campaigns
Content Strategy
Editorial Audits
